It should not be difficult to make a sustainable choice, constantly reaching for higher standards in every area of the business, meet new brand Colorful Standard. From sustainably produced organic products to fair working conditions for their staff, this brand is always thinking about being as climate positive as possible. By using Organic Cotton they remove pesticides and greenhouse gas emmisions by 94% making them Peta Approved and Vegan. Their merino wool is woolmark certified making it the best quality it can be. There is a colour to suit everyone in their collection and all their dyes are Oeko-Tex certified which means they are thoroughly tested for harmful chemicals.