You can be a part of The Dressing Room experience in a number of different ways from becoming a brand ambassador, joining our affiliate programme or collaborating on an innovative project. As a team we are always looking for new and exciting ways to inspire our customers every season, so come on board and enjoy the ever so fashionable ride!

Please click the relevant tab below about how you can get involved today!

##IMAGE## is an affordable luxury online womenswear boutique specialising in wardrobe staples and denim with a multi award winning boutique based in St Albans. Our brand mix is fresh, new and exciting. We have the trends and labels to suit a wealth of fashion conscious women. The website offers key features such as the denim room, look book, personal styling service and loyalty scheme. We have a dedicated team of fashion stylists at the end of the phone or email to help with all your denim or fashion dilemmas. The UK’s largest stockist of French layering brand American Vintage and gorgeous jewellery label ChloBo, it is a sleek, fashion focussed website with a 5 star boutique service.



- Offer competitive commission rates of a minimum 8% on a CPA basis via our affiliate network channels

- Exclusive discounts and offers

- Competition prizes specific to your brand / audience  



- Promote The Dressing Room brand and products through banner ads, content, social media coverage and collaborative projects

- Access our product data feed via our affiliate network channels to access up to date product 



- To apply please email over your details including your website to Laura at 

- We will review your application / website and be in touch if this is a suitable match and discuss the fun exciting projects we can potentially collaborate on! 


"Admittedly the key to a winning experience is both the boutique staff and the products within it, so at The Dressing Room, you can see why the awards keep flooding in. There’s a general buzz of excitement in this well put together space. And with knowledgeable staff and the indie labels being stocked being bang on trend right now, they’ve got the formula right."


As an indie retailer we are proud to support & nurture a combination of established and niche brands from clothing, jewellery, footwear and accessories, which help to make The Dressing Room a unique shopping destination.

We would love your support as key influencers to help promote independents like ourselves who act as an integral platform for brands, so why not become a Dressing Room Brand Ambassador championing us and the beautiful products we stock. 



We enjoy nothing more than to collaborate and brainstorm new and exciting projects every season that our customers and your followers will appreciate. Key areas we can work together on are:

- Look Book Styling

- Video Content

- Social Media Takeovers

- Blog Content & Features

- Exclusive Competitions & Offers



Please email Becky & Elle at with the details of your blog and social media channels, along with any potentials ideas.


“In the 25 years since they were inaugurated in 1991, the Drapers Independents Awards have become a calendar fixture for the industry. They are rightly regarded as the Oscars for the fashion independent sector. The competition has become a national institution with both the industry and consumers, a standard for – and recognition of – excellence in all aspects of indie fashion retailing in the UK and Ireland.”

Eric Musgrave  Drapers 

"The Dressing Room’s success as a women’s fashion boutique is based on a love for retail and in-depth knowledge of what the customer wants.

The luxurious but affordable store currently has sixteen employees and owner Deryane Tadd encourages her staff to be passionate and enthusiastic about their work, tailoring their approach to each customer’s particular style." 


Styling is an essential part of The Dressing Room, in which all of our team are trained stylists. We love nothing more than helping our customers find the perfect outfits for day to evening, for any occasion! If you are a stylist with a client base who are fashion enthusiasts, looking for on-trend pieces and have fun creating the perfect wardrobe then please get in touch.

We open our doors to stylists who would love to utilise our range of products and over 80 different brands to help find their clients the best looks! 

Reap the rewards by building a loyal partnership with oursleves by contacting Deryane or Charley in store or via email at 


"While it’s usually unwise to judge a book by its cover, the Dressing Room’s sleek tile floors and eclectic decor speak volumes of the kind of clothes it sells.

Deryane Tadd opened the St Albans boutique in 2005, putting her retail knowledge of working as a sales assistant, store manager and then buyer for French Connection to use. The fact that she started her career on a shop floor is reflected in how customers are treated at the Dressing Room. Each assistant is not only well-versed enough in the shop’s stock to know their Frame Denim from their Current/Elliott, they are also trained as stylists so they understand what cuts suit curvier figures and what lengths favour more boyish silhouettes."


Here at The Dressing Room we are always looking for the next best thing to help inspire and cater for our customer's needs. Whether it be an in store event, new brands or additions to our website & boutique, we can always ensure it is a hype of activity. If you are looking for interesting content for your site, social media channels, blog, magazine or newspaper then we are happy to help in any way we can! 



If you are interested in featuring The Dressing Room or would like to collaborate with us on some exclusive content, then please contact Laura or Elle at


Whether you are an established or niche brand, here at The Dressing Room we are always looking for fresh and new products to inspire our instore and online customers. As an independent we spend extensive time training our team, to be knowledgeable about all the products and brands we stock, so that we present your beautiful pieces in the best way. Our passionate team promote our evolving brand mix via a range of social media channels, blogger outreach, blog content, look book styling email marketing and considered store merchandising to enthuse our customers to purchase.



If you would like to be stocked at The Dressing Room then please forward your look book and brand information to Deryane via



“Based in Hertfordshire, this award-winning boutique has built up a dedicated clientele. Jeans lovers will enjoy its impressive array of premium denim brands" 


We host a number of in store events throughout the year for our customers, in which we encourage local businesses to get involved as a great way to promote themselves and to support one another! Previously we have worked with Gails Bakery, HIIT Kitchen, Wharton Goldsmiths, Rachel Jefferies, and many more....

The Dressing Room is also open to collaborations with businesses from a range of sectors to support them in their endeavours, such as the launch of Gabriel Square Luxury Housing, marketing promotion for the recent films 'Miss You Already' and 'Light Between the Oceans', St Albans Fashion Week, and numerous charitiable causes. 



Please get in touch if you are a business that would be a suitable fit and have a similar client base, to see how we can create a successful and mutually beneficial partnership. Email over your details to Laura or Deryane at


"Owner Deryane Tadd, as you might expect, is no stranger to the world of fashion, progressing through the ranks at French Connection and named as one of 100 most influential people in the fashion industry. A skilled buyer with a passion for fashion retail, her enthusiasm and expertise is evident the moment you set foot in her shop. Her ethos of affordable to aspirational fashion is reflected in over 80 carefully selected brands. With new stock in every day there really is something exciting to tempt every discerning female."

Customer Reviews

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