Frame Denim is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede. Born and raised in Los Angeles, Frame denim embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe. Since the brand's inception, Frame denim has brought Californian modernity with European influence through its renowed ready-to-wear collections, uncompromising quality, and coveted denim essentials.
When Torstensson and Grede started, neither were fashion designers or had created any products before however both were self assured in their vision for the company. The Sweden natives met in 2001 whilst working together and realised they were a creative match- and the Frame denim brand was a culmination of all their previous experiences from creating ad campaigns, to editing magazines and starting PR companies. Their challenge was to design and create the perfect blue jean- first came the Le Skinny, this style was soon worn by the world’s top models and resulted in Frame denim expanding and growing into the premium denim brand that it is today. Book a denim style consultation with one of our trained stylists and find the perfect Frame denim style for you.