CORE CLASSICS

Happy Small Business Saturday! As tomorrow is small business Saturday, I thought this was the perfect opportunity to tell you a little bit about how The Dressing Room came to life, back in 2005 and the people behind the business. Not originally from St Albans, this great City became home a couple of years after launching The Dressing Room. Now, at 53 with my husband Chris and our 7 year old son I am grateful that we have built such a great community through The Dressing Room. Following a career on the shopfloor in fashion retail, I started The Dressing Room with one vision: to empower women through Fashion and style, and to create a truly personal shopping experience that felt warm, welcoming and real. Every item is thoughtfully chosen by myself and is delivered by a team of 20 incredible women that care just as much as I do. No day is ever the same for me and I wear many ‘hats’ and spin a lot of plates in my role! My week generally consists of business strategy and planning, filming content and a couple of days buying in London – I am always looking for more great product that I know you will love. Saturdays are my shopfloor day and I am happiest either visual merchandising or styling on the shopfloor. Thank you for shopping small, supporting local and believing in what we do. Whether you have been with us since the beginning or if you have just discovered us – I am happy you are here! Deryane x

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🍌 GO BANANA'S 🍌 The latest drop from Ganni is here... stay tuned for Deryane's styling video showcasing this new season drop tomorrow morning 🍌 P.S... how fabulous is this super cool Ganni Banana Graphic Raincoat? You'll want it to rain!!!!!

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CHRISTMAS PARTY 2025 Last night the team celebrated in style with an incredible cocktail making masterclass at the fabulous @suckerpunchbar 🍹 A big thank you to Aaron for teaching us all how to make these amazing drinks 🥰

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DOPAMINE DRESSING Who said winter knits have to be boring? Let us know in the comments which piece you’ll be picking to keep you warm this season?! 🧡💗🌈

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Styling our new knitwear arrivals with the return of soft grey worn with brown and some beautiful blues. New arrivals from Alohas, Dea Kudibal and soft goat are making us feel cosy and luxe this season Which is your favourite?

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IT’S TIIIMEEEE 🎅🏻 Treat yourself… it is Christmas after all 🥰 If you’re looking to buy some fabulous gifts for yourself… you’re in the right place! P.S.. if you’re in need of presents for others, did you know we offer a gift concierge service?? Head to the Inspiration Hub on our website to book in 🎁

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