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Opt-in	Consent Purposes	Description
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	Personalization	The collection and processing of information about user of a site to subsequently personalize advertising for them in other contexts, i.e. on other sites or apps, over time. Typically, the content of the site or app is used to make inferences about user interests, which inform future selections
	Ad selection, reporting and delivery	The collection of information and combination with previously collected information, to select and deliver advertisements and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about user interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether they took any action related to the advertisement, including for example clicking an ad or making a purchase.
	Content delivery, selection and reporting	The collection of information, and combination with previously collected information, to select and deliver content and to measure the delivery and effectiveness of such content. This includes using previously collected information about user interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether they took any action related to the content, including for example clicking on content.
	Measurement	The collection of information about user use of content, and combination with previously collected information, used to measure, understand, and report on user usage of content.

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DAY Birger et Mikkelsen

BIRGER ét MIKKELSEN was founded in 1997 with the singular mission to offer women a new look and a sense of style based on Scandinavian virtues and a bohemian mindset. The brand is relaunching in 2021 aiming to take this same vision into a new era with one key message: “It’s a new DAY!

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