By Alona
By Alona is a London-based jewellery brand founded by designer Alona Shelemy. Raised in a family of fine jewellers and trained at the Gemological Institute of America, Alona blends heritage, artistry, and storytelling to create timeless yet modern pieces. Inspired by travel, legacy, and everyday beauty, each design reflects effortless style with a contemporary edge. Crafted in London in small batches, the collections feature rich gold plating and natural semi-precious stones, making every piece unique. Committed to sustainability and purpose, By Alona donates 10% of proceeds to ocean conservation and proudly supports Future Dreams Charity.
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