The Dressing Room St Albans - Multi award winning women's fashion boutique

GANNI GIRLS UNITE Help Deryane pick an outfit … comment your fave below 👇 You can’t go wrong with a graphic tee and the new arrivals from @ganni are fabulous 🍒 🍌 🍓

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HOW TO STYLE: Graphic Tee’s Comment the word GANNI and receive a link to shop the looks! A lesson in styling our new season @ganni tees with Deryane 💞 Who doesn’t love a graphic tee? From more relaxed to dressed up, keep watching to see the different ways Deryane will be wearing these new arrivals this season! # styleinspo

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GANNI GIRLS UNITE Say hello to the fantastic new collection 🍓 🍌 🍒 These fresh picks are perfect for injecting some Scandi fun into your new season wardrobe Swipe along to take a closer look 👀

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From boutique beginnings to a complete transformation ✨ A look back at the evolution of our store over the last 21 years… 2005 — Our Holywell Hill beginnings. A boutique space inspired by French vintage interiors, layered with character, charm and timeless details. 2006 — A new chapter. We opened our new store in our current location with an open-plan layout featuring vintage mirrors, chandeliers and our bespoke print statement sofa at the heart of the space. 2007 — The introduction of the Shoe Lounge. An expanded shopfloor designed to elevate the shopping experience and create dedicated spaces within the store. 2008 — Going digital. The launch of our website marked the beginning of bringing our world beyond the store. 2015 — A fresh rebrand. We evolved from black and pink branding into a cleaner, more modern identity featuring our bespoke print, even reimagined onto our statement sofa. 2016 — Refurbishment & expansion. A refined, clean aesthetic with iconic cult furniture pieces and a more contemporary feel throughout the space. 2025 — A complete transformation. Our latest refurbishment embraces sustainable materials and a calm Scandinavian-inspired interior designed for the future. 21 years of evolution, creativity and reinvention… while always staying true to who we are 🤍

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💫 LAST CHANCE - 10% OFF ONLINE 💫 Final hours to enjoy 10% off new season collections as part of our 21st Birthday celebration. Use code BDAY10 at checkout. Offer ends tonight at midnight

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INCOMING: FARM RIO The latest drop from @farmrio has landed and we could not be more excited!!! 🌴 🇧🇷 Perfect for styling at home or away, these head turning pieces are too gorgeous to ignore 💞 We are loving the luxe scarf bags for popping that final finishing touch to your looks ❤️ Keep watching to see how Deryane will be styling this drop

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