Shop New Ganni - The Dressing Room

Ganni

Ganni originated in 2000 and started out initially as a cashmere brand. However, in the late 2010s, Ditte and Nicolaj Reffstrup took over as Creative Director and CEO, and the brand quickly evolved into an iconic cult label loved by fashion influencers and celebrities alike, who adore the effortless yet expressive designs. Although Ganni sits firmly at the front of the current zeitgeist, styles are never trend-led, and contrasting dressing is paramount, such as pairing feminine ditsy dresses with chunky trainers and never looking too ‘done’. Ganni is Danish, after all, where clothes are meant to be worn easily with a relaxed flair. You can complete your look with a Ganni T-Shirt or Ganni Dress for a cohesive style.
Not only does Ganni look good, but it does good-publishing transparent annual sustainability reports since 2020 and striving to become its most responsible version by pursuing special projects with great dedication and optimism. Take advantage of a Ganni Sale to explore their unique pieces at a great price.

Does Ganni fit true to size?

Yes, Ganni generally fits true to size. It is rooted in Scandinavian design, the silhouettes tend to be slightly more relaxed and effortless in shape, but we still recommend taking your usual size for the best fit. If there are any specific fit notes or sizing advice, these will always be included in the product description, and please feel free to contact us if you’re ever unsure - we’re happy to help.

Where is Ganni from?

Ganni is a contemporary fashion brand from Copenhagen, Denmark. Founded in 2000, it has become known for its modern Scandinavian aesthetic that blends effortless style with playful, feminine details. The brand reflects Copenhagen’s relaxed yet fashion-forward approach to dressing and has grown into an internationally recognised label.

Is Ganni a Luxury brand?

Ganni is considered a premium contemporary label and is often described as an affordable luxury brand. It sits at a lower price point than traditional heritage luxury houses, but still focuses on quality fabrics, thoughtful design, and a strong fashion identity. This makes Ganni a great option if you’re looking for something elevated and design-led, without the price tag of high luxury brands.

Excellent range of clothing, shoes and accessories. Both instore and online shiopping experiences are great. All staff instore are friendly, knowledgeable and helpful - a very enjoyable shopping experience. Online shopping is easy and orders arrive promptly and are carefully packaged. The Dressing Room offers carefully curacted premium brands for a range of occasions. Yes, it is more expensive than high street clothing chains but the clothes are much more interesting and stylish. The regular styling videos are a bonus.

Marion Huckle

1 week ago