Wild

Wild

Wild was born from the creative minds behind Hipanema, the iconic jewellery brand founded by Delphine and Jenny. Their journey began on the beaches of Rio de Janeiro, where they were inspired by Brazil’s vibrant energy. What started as a passion for bold, colourful bracelets soon evolved into a full-fledged beachwear and accessories brand embodying freedom, adventure, and effortless style.
The transition from jewellery to fashion came naturally. Their first swimsuits echoed the patterns of their signature bracelets, leading to a full ready-to-wear collection. Dresses, shorts, t-shirts, and sun hats followed, all reflecting a carefree, sun-kissed lifestyle.
By 2020, Wild had stepped out of Hipanema’s shadow to embrace its own bold identity. Designed for women who live with passion and spontaneity, Wild is more than a brand—it’s a way of life. The Wild woman is fearless, independent, and effortlessly stylish, moving from city streets to tropical escapes with ease.
Wild is about more than clothing—it’s about embracing adventure and self-expression. Every piece, from flowing dresses to bold accessories, celebrates creativity, movement, and the untamed spirit of the women who wear them. Wherever she goes, the Wild woman carries the essence of endless summer.