The best thing about being an independent retailer is our unique brand mix of niche handpicked collections, all picked out by Deryane. Our brand mix has grown so much over the last couple of years and we love sharing this with everyone so that our customers find something unique every time. It's even better when we get to share our love of fashion with some wonderful influencers. On Thursday 23rd May, we hosted the most amazing Influencer afternoon in the store and we invited lots of lovely new faces to The DR to introduce them into our world. A great chance to find out about them and their journies, their experience and talk all things fashion! We had the pleasure of meeting Sammy from The Turquoise Flamingo, Coral from Stripey Coral, Chloe from Chloe Loves To Shop, Victoria Jane Morris and Beth Goodrham in collaboration with Zoe from The London Influence.
Deryane welcomed everyone to begin with, talking through key brands of the season and top picks she can't resist including new collections from Stine Goya, Essentiel Antwerp and new brand Neve & Noor. Deryane introduced them to Lily & Lionel, a brand we have worked with for many years and now stock some gorgeous exclusive pieces that everyone was loving!
Then it was all about trying on their favourite pieces, I think Stine Goya and Lily & Lionel were the brands of the day. The sun was shining and it was the perfect opportunity to get some snaps outside the front of the shop. After lots of chatter and many glasses of prosecco later it was time for lunch.
Hosted by the Ivy Brasserie in St Albans, they put a beautiful 2 course lunch with champagne in their private dining room. A great chance to take a seat and get to know everyone. Talking all things business, fashion and personal lives.
We would love to thank all our lovely influencers who came on the day, The Ivy for hosting a wonderful lunch and some key brands who helped create wonderful goody bags for our guest. Thank you On The Rise, Universe Of Us and SVP Jewellery.
The Dressing Room team x