Our year in pictures 2018.
2018 has certainly been an eventful year for The Dressing Room Team!
Deryane and Charley kicked off the year in style with a buying trip to Paris, scouting out some gorgeous new collections. After around 300 showroom appointments throughout the year, Deryane added 23 new brands to The Dressing Room Edit with some of your new favourites including Air & Grace, Shoe The Bear, Dante 6, Stine Goya and Hayley Menzies!
As you know, we love to turn shopping into a fun experience and you absolutely loved our events in 2018! Our Wild thing event really embraced the animal print trend and you loved our positive vibes Window and event in the Spring. We gave away over 320 goody bags and over £10,000 worth of prizes and giveaways!
We were proud to support some new charities throughout the year with our events with a real focus on mental health with the Young Minds charity plus the National Autistic Society which really resonated with so many of you.
We used our pop up area as much as possible in 2018 with a J brand denim pop up, a Shoe the Bear launch, an occasion wear shop in shop for the Summer event season plus the sell out launch of the True Colours collection from Kat Farmer + Orwell & Austen.
Always one to get involved with initiatives that support women in business, Deryane joined a panel of fellow businesswomen from Black White Denim, Air & Grace, Orwell & Austin hosted by the lovely Kat of does my bum look 40, talking all things business with a group of industry influencers.
We hosted a private event with Milk N Fizz and Natalie of Style Me Sunday to talk all about body confidence after having Children.
Other business collaborations included our tie up with The Ivy where we hosted a launch breakfast with some local bloggers, plus the fab Style St Albans fashion show which we all loved!
The Press were loving The Dressing Room again in 2018 with The Observer Magazine naming us in their top 30 UK Boutiques, lots of industry press and interviews, all topped off by a 5 minute live interview with Deryane on Sky news for Small Business Saturday and a visit to The House Of Lords to represent the small business sector.
2018 saw The Dressing Room become a teenager, celebrating our 13th birthday in May! We had some lovely new team members join us with Sophia, Lou, Lauren, Emma and Vicky coming on board plus the lovely Hazel has returned on Saturday’s and Charlotte is back from Maternity leave. You can read all about the team over on our meet the team page.
There were also lots of personal milestones for Team Dressing Room. Rachel had her beautiful baby girl Poppy in March and then little Leo Oliver Tadd was born at the end of May :)
It was then a Summer of Weddings with Nina get hitched at the end of August closely followed by Laura at the beginning of September. Our lovely Sophia then got engaged in Budapest at the end of September!
So all in all a very busy and positive year for The Dressing Room, a huge thank you to all of our wonderful customers and suppliers for supporting an independent business – we couldn’t appreciate you more!
Bring on 2019 :) X