Behind The Scenes: New Season Launch Party

Previous Next

Nearly a week has passed since our New Season Launch Party where we had our big reveal of the newly revamped store! Time for a behind the scenes look at what went on. . .if you managed to make it on the day, then we hope you enjoyed it as much as we did, but if you weren't able to come, then he's a little recap of the days events!


Our refit has given us a third more retail space, meaning we can get so many more gorgeous pieces out on display as well as a whole load of new brands arriving at The Dressing Room! This included our new activewear selection including Varley, Koral and Sundry, so you can now shop for all lifestyle aspects with us, from everyday casual wear, to evening and occasion wear, and now, the perfect workout style. 


Our lovely customers enjoyed using a 10% discount on the day as well as our famous goody bags for the first 50 who shopped with us! Those lucky 50 took home a gorgeous bag full of treats including pieces from Essentiel, Twist & Tango notebooks and candles, jewellery from A Beautiful Story and little succulents to add to their home (because we're also loving cacti and succulents in store right now!)


Everyone had a lot of fun with our Instagram Competition! Those who snapped a photo with our Instagram frame were entered into a prize draw for the ultimate goody bag! The winner which is soon to be revealed will get a pair of Paige jeans, a pair of J Brand jeans and a pair of Ash shoes of their choice, to name a few! Keep your eyes peeled on our social media for the revealing of the winner. . .!


As usual, we welcomed the wonderful guys at Mokoko's who concocted a selection of delicious cocktails to sip while you shopped! The drinks, along with our personalised cupcakes from Heaven is a Cupcake, went down a treat while everyone browsed our new collections and generally got into the party spirit! 


The new addition of our second till ensured the queues went down much quicker - we really listened to your suggestions and hope that our more speedy service bettered your shopping experience.


We're really proud of our brand new revamped store and expansion and cannot wait for what the future holds. The team enjoyed toasting to the next chapter of The Dressing Room and look forward to our next event. . .we hope to see you there!