2015 was certainly an eventful year for The Dressing Room team. Our 10th Anniversary year was packed full of fun, excitement, press, awards and of course – lots and lots of fashion!
Awards & Accolades
We kicked the year off in style by winning the Pure London Best of British awards for best independent retailer in the Home counties.
In September we were thrilled to be voted Best Womenswear Independent Retailer at the Drapers Fashion awards, making this our 6th Drapers award to date!!
10th Anniversary Celebrations
We celebrated our 10th Anniversary in style with a whole host of events, parties, competitions and giveaways.
We even created our very own The Dressing Room Va Va Voom cocktail at Mokoko cocktail bar.
We held our biggest ever giveaway with a £1000 Dressing Room Goody bag given away to a very lucky winner!
The team celebrated with a fab night out in London.
Events & Competitions
You certainly enjoyed our events this year, they were our busiest ever!
Throughout the year we gave away 330 goody bags, served too many cocktails to count and gave away £10,000 worth of prizes!!!
St Albans Fashion Week.
For the 3rd year in a row we took part in St Albans Fashion week and celebrated with a £500 Dressing Room Make over competition.
We had some super exciting press and high profile collaborations throughout the year.
With your support we raised over £2000 for charities, including: Cancer Research Uk, Breast Cancer Now, The Willow Foundation, The Muscle Help foundation and Marie Curie Cancer Care.
We also gave away over £2500 worth of donations to local charities, school fares and fundraising activities.
We had particular fun collaborating with Caroline Jones of Knickers Models Own fame.
The Dressing Room Team grew to 16 in 2015 with 5 new recruits and 3 promotions! Amy was promoted to Assistant Manager, Becky was promoted to Website Supervisor, Emily was promoted to Senior Stylist/Social Media.
Charley joined the team in March as Stylist/sales Consultant, Sophie joined in April as Stockroom Assistant (known to the team as our Stockroom Superhero!), Elle returned as Order Processing assistant, Chloe as Website Assistant, Hazel and Lisa as Part Time Sales Consultants/Stylists.
Collections, Collections, Collections!
Never forgetting that it is all about the Fashion at the end of the day, Deryane added 21 new brands to the edit this year!!
Thank you to everyone that shopped, supported and engaged with us in 2015, we look forward to another fun filled year for 2016!
With love from Deryane & The Dressing Room Team x