Blog Posts From September 2024

10% OFF ONLINE Cheers to 20 years! 🥂 Celebrate our Birthday with us and save 10% off all of your new season purchases online on Monday 19th May and Tuesday 20th May 2025 ✨ *Valid on full price items only Photos by @greghammondphotography . . . #shopsmall #shoplocal #howtowearit #supportsmallbusiness #howtowear #ootd #howtostyle #stalbans #shopstalbans #styleinspo #fashionshow #cheersto20years

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Throwing it back to 2006 - the year it all changed! From signing the lease on our High Street store (a space I’d dreamed of weeks before it became available!), to planning the layout and embracing that iconic curved wall - it was a whirlwind of passion and possibility. That same year, we took home our first Drapers Award for Best New Business! A year later, we launched the Shoe Lounge, expanding into footwear and defining a key part of our brand. A defining 18 months for The Dressing Room! . . . . #TheDressingRoomJourney #TBT #FromThenToNow #DrapersAwards #RetailStory #SmallBusinessMagic #shopsmall #shoplocal #howtowearit #supportsmallbusiness #howtowear #ootd #howtostyle #stalbans #shopstalbans #styleinspo #fashionshow

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READ THE BLOG We’re still buzzing from our 20th anniversary fashion show and now you can experience it all over again on our blog! ✨ From the boldest runway looks to exclusive behind-the-scenes moments, we’re sharing everything that made the night so unforgettable. This milestone celebration was an incredible tribute to two decades of creativity, style, and community. Head to the blog to dive into the full recap, see stunning photos, and explore the trends 💫 Head to the Inspiration Hub on our website (link in bio) to read this blog and many more! #20thanniversary #fashionshow #stylemilestone #runwaymagic #fashioncommunity #blogupdate #fashionblogger #anniversaryedition #celebratingstyle #behindthescenes #fashionrecap #twodecadesoffashion

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GANNI GIRLS The new @ganni collection has arrived! A fresh dose of Scandi style at its best. If you haven’t already, be sure to watch Deryane’s video from this morning for even more styling inspiration ✨ Our catwalk models looked incredible in the new-season pieces! Scroll along for some inspiring looks to bring your new season wardrobe to life 💞💐

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THE FASHION CROWD Front row magic ✨ Our 20th anniversary fashion event was made all the more special by the incredible crowd who joined us… beloved customers, wonderful suppliers, and fabulous friends. Thank you for celebrating two decades of style, passion with us. Here’s to many more! 💫 . . . Photography by @greghammondphotography #shopsmall #shoplocal #fashionshow #femalefounded

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SCANDI LUXE Our 20th anniversary fashion show celebrated luxe Scandi style at its finest. Think clean lines, and effortless elegance from iconic brands like @daybirgeretmikkelsen, @calajade, @stellanovacopenhagen , @ganni, @suiava A perfect fusion of modern minimalism and playful statement pieces! Here’s to 20 years of curating standout style and unforgettable fashion moments. Photography by @greghammondphotography Location @stalbansmuseums Hair by @trinderhair Make up by @julieread . . . . #shopsmall #shoplocal #shopindie #scandistyle #fashionshow #stalbans #stalbansmums #stalbansmuseum #style #styleme #model #femalefounded #femalefounder #anniversary #cheersto20years

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10% OFF INSTORE  Cheers to 20 years! 🥂 Celebrate our Birthday with us in store and save 10% off all of your new season purchases on Friday 16th and Saturday 17th May ✨ We can't wait to see you! 👋 *Valid on full price items only . . . #shopsmall #shoplocal #howtowearit #supportsmallbusiness #howtowear #ootd #howtostyle #stalbans #shopstalbans #styleinspo #fashionshow #cheersto20years

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ÉDITION 20  To mark our 20th Anniversary, we have collaborated with British perfume house Ampersand Fragrances, to create an exclusive fragrance - Édition 20 ✨ Édition 20 is a luminous blend of zesty bergamot and lemon, softened by calming lavender and enriched with the warmth of amber. This sophisticated scent was chosen by Deryane, and captures the spirit & timeless elegance of The Dressing Room for the past 20 years. Ampersand's Fragrances are made from the finest ingredients, and are crafted in small batches in the UK. 📸 Photo by @greghammondphotography . . . #ampersandfragrances #britishperfumehouse #cheersto20years #perfumeaddicts @ampersandfragrances #shopsmall #shoplocal #howtowearit #supportsmallbusiness #howtowear #ootd #howtostyle #stalbans #shopstalbans

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THE CALM BEFORE THE STORM... Take a look at our stunning venue, captured just moments before the excitement of our fashion show began! We were absolutely thrilled to host our event in the magnificent Assembly Room of the St Albans Museum. This breath taking space truly set the tone for the afternoon. With its soaring high ceilings, elegant chandeliers, and historic charm, it made the perfect backdrop for our fashion show. The grandeur of the room added an extra touch of magic, and we couldn’t have asked for a more beautiful setting. What an unforgettable place for an unforgettable event! Cheers to 20 years! Photos by @greghammondphotography Venue @stalbansmuseum Cocktails @edmunds_uk . . . . #photography #models #modelling #fashionshow #professionalphoto #grwm #ootd #teamwork #cheersto20years #shopsmall #shoplocal #stalbans #stalbansmuseum

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✨ Runway moments made for unforgettable occasions 💗🪩 From bold prints to elegant silhouettes, our fashion show features standout looks from Essentiel Antwerp, Dea Kudibal, Hayley Menzies, and Queens of Archive …curated for every celebration on your calendar! A huge thank you to our wonderful models @denisetavernier @beaniepender @anais_p.s @lesterrrisa @nushmia.hopper @courtneyvelysia @eva_pawl @carolinewilde_ 📸 Photos by @greghammondphotography Models Hair @trinderhair Models make up @julieread Food @dylanskingsarms Venue @stalbansmuseums Fashion all @thedressingroomsocial of course! . . #OccasionWear #RunwayStyle #EssentielAntwerp #DeaKudibal #HayleyMenzies #QueensOfArchive #eventready #styleinmotion #shopsmall #shoplocal #femalefounded @essentielantwerp @hayleymenziesofficial @queensofarchive @deakudibalofficial

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