2016, What a Year! So much has happened from Brexit, to The US Elections through to some of our most iconic pop culture figures sadly passing away. So we thought we would focus on the positive with our year in pictures, and what a busy year it has been at The Dressing Room!
Deryane was as busy as ever scouting out new collections and brands and after over 300 buying appointments she brought us over 20 new brands to add to The Dressing Room Edit including your new favourites Rixo, Woden, Sundry, Pitusa, Samsoe & Samsoe and Skandinavisk.
We had pop ups, events and parties galore with the likes of our American Vintage Garden Party, Hudson London and Twist & Tango Pop Ups plus our Olivia Burton Personalisation Christmas event. We gave away over 250 goody bags and over £5,000 worth of prizes and giveaways, raising over £2500 for Charity this year – Thank you to everyone that supported us on this, you have made a real difference.
The Press were loving The Dressing Room again this year with features in Vogues top 100 boutiques, The Times Boutique of the Week, Deryane’s guide to St Albans in Time Out magazine plus numerous features in trade press titles Drapers, Boutique Magazine, WWB and WeAr magazine.
We had great fun working with bloggers and social influencers including Monica Welburn of the Elgin Avenue, Beth Norton, Whitney’s Wonderland and many more!
And of course we made our store even bigger and better with our Refurbishment and extension, giving us lots more room and scope for new brands, new collections plus the introduction of Activewear to complete The Dressing Room lifestyle.
So that’s just a few of the things we got up to in 2016, Thankyou to all of our fabulous customers, friends, brands, suppliers and collaborators for helping us to keep our Dressing Room Dream alive – its been a fantastic year and we wish you all the very best for 2017.
With love from Deryane and the Dressing Room team. xxx