Pitusa

Pitusa

Inspired by global expeditions and the diverse tapestry of cultures, Pitusa clothing celebrates individuality and inclusivity. As a female-led brand, they take pride in their partnerships with female-run and operated ateliers, fostering collaboration and empowerment within their supply chain. Luxurious fabrics such as Peruvian pima cotton and lightweight Indian gauze cottons serve as the cornerstone of their collections, ensuring both style and comfort.

Clara Lago Rashidian, the founder and CEO of Pitusa has guided the brand to worldwide acclaim since its establishment in 2010. Hailing from London with Spanish and English heritage, Clara now calls Miami home, where Pitusa headquarters are located.

Derived from the Spanish term for "cute, funny little girl," Pitusa embodies this playful essence with its cheerful aesthetic that seamlessly transitions from beachwear to streetwear.

At Pitusa their dedication lies in crafting apparel that elevates moods while maintaining exceptional quality and flattering silhouettes. From the mini sun dress with its lightweight burnout effect fabric and signature Inca trim details to the Pima maxi dress featuring an array of vibrant colour options, their bestselling designs encapsulate the essence of effortless luxury.

For a tailored experience, schedule a styling session in-store or explore the complete Pitusa UK collection online.

Discover the full Dressing Room Holiday Shop collection here