The Dressing Room St Albans - Multi award winning women's fashion boutique

It’s always a good day when Rachel Jackson visits... Rachel joined Deryane for a buying appointment earlier this week, and it was jewellery heaven. Here’s a sneak peek at their newest upcoming collection... what gorgeous jewels!! We can’t wait! @racheljacksonjewellery

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LAST CHANCE TO ENTER OUR RAFFLE Ends midnight Sunday 15th March… Link in bio to enter! ⏰ This season we’ll be raising money for Wellbeing of Women with the chance to win an amazing prize worth £1500! Wellbeing of Women is a UK‑based charity dedicated to improving the health and wellbeing of women, girls and babies by funding research, providing education, and campaigning for better women’s health care and awareness. It’s the only charity in the UK that works across the full spectrum of women’s gynaecological and reproductive health, from puberty and menstrual health through pregnancy, fertility, menopause and beyond. Entry: Each virtual raffle ticket is £5 , we just ask that you donate a minimum of £5 to be entered into the prize draw. We will count entries over £5 as multiple entries, so if you donate £10, you will be entered twice and so on. Remember to add your FULL NAME so we know who the raffle ticket belongs too! THE PRIZE (Worth almost £1500) ✨ Pair of Frame Denim Jeans of your choice* ✨ 1981 Fragrance of your choice* ✨ Dea Kudibal Helga Dress (size small) ✨ TBco Red & Blue Stripe Scarf ✨ Mosj Atelier Bucket Bag* ✨ Pair of Flabelus Shoes* ✨ Pair of Pavement Shoes* ✨ Day Birger Et Mikkelsen Parry T-Shirt (size medium) ✨ Essentiel Antwerp Cap & Tote Bag (* = items that can be chosen from our stock) Raffle ends Sunday 15th March 2026!

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NEW NEUTRALS Super excited to highlight all of the glorious new neutral pieces that have landed with us!! From stunning @skallstudio to newness from @frame and exciting footwear deliveries we are obsessed! Keep watching to see how we will be wearing these pieces for the season ahead

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I am so happy to add New Day Originals to my edit this season. This beautifully feminine brand is the brain child of Female Founder Finula Crowe. I first met Finula ‘Fin’ as a customer of The Dressing Room around 12 years ago when she came in with her sister who is a long time friend of The Dressing Room. So, when Fin introduced her collection to me at one of my buying appointments @the_brand_ambassadors_agency last August I couldn’t resist taking a closer look. The collection is feminine, playful yet sophisticated. Strawberries and lobsters adorn the dresses and tops with every detail thought through in how the pieces fit the female body and with a clear sustainability ethos. Fin couldn’t have been more accommodating when I asked if a particular style could be made in cotton poplin she made it happen just for The Dressing Room. This is a great example of how Supporting small businesses goes full circle, from the supplier, the agent, us the retailer through to you guys, our customers. And above all, I’m sure you’ll love the collection. The first pieces have gone live in store and online! Watch this space for details of when Fin will be in store to showcase more pieces soon… 🍓🍓🍓🦞🦞 🦞 @newdayoriginals

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FRIDAY FLOORWALK Jenna is back for another Friday floorwalk! Keep watching to see our fabulous and very spring like front section, our refreshed @essentielantwerp corner, newness from @haute_lamitie_official and more!! 🌸🌿✨

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MOTHER'S DAY GIFT GUIDE Swipe along to explore our Mother’s Day gifting guide! From colourful pieces by Roxanne Assoulin and thoughtful treats from CAHM, to the calming scents of Skandinavisk and the everyday comforts of Stripe & Stare, we’ve curated a selection of beautiful gifts perfect for celebrating the mother figures in your life. There’s something here they’re sure to love. 💐 Stuck for gift ideas? Look no further, our stylists are here to help hand pick the perfect present! Give us a call on 01727 853577 and we can help ❤️

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