The Dressing Room St Albans - Multi award winning women's fashion boutique

ESSENTIEL ANTWERP HAS LANDED Dopamine dressing at its finest 🌈 We are loving the new collection from @essentielantwerp - it’s perfect for the upcoming heatwave!! ☀️ From sequin embellishments to striking florals… Keep watching to see Deryane’s fave picks 💙💚💛 If you can’t find your size online because contact us and we can look to order it in for you :)

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HOLIDAY STYLING & SHOPPING EVENT Join us in store on Thursday the 21st of May from 6:30pm until 9pm for our Holiday Styling & Shopping Event! Enjoy a drink on arrival followed by a resortwear styling masterclass from Deryane. Holly from Artisan Private travel will give us the low down on two stunning new resorts in The Maldives. We will also be offering one lucky person attending the event the chance to win two nights in a luxury resort in the Maldives. Enjoy 10% discount on any purchases made that evening, a glass of fizz and canapes whilst you shop the collections & discuss the latest travel trends. Tickets are limited, so get in quick! Head to the link in our bio to book your ticket today. £15 per person, redeemable on purchases made that evening. @artisanprivatetravels @pure_escapes @finolhu_maldives @hollyaxelradtravel

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ESSENTIEL ANTWERP The gorgeous new collection from @essentielantwerp has landed and it’s safe to say we are obsessed! 💞 This new drop has pieces perfect for day to day styling, occasion wear, fun workwear and more! Stay tuned for Deryane’s styling video later this evening 🤍

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Today I had the pleasure of joining The Retail Steering Group — a room filled with some of the most passionate, resilient and honest voices in retail. We spoke openly about the realities of the industry right now… what’s changed, what’s challenging us and, quite frankly, what keeps us awake at night. Retail has evolved beyond recognition in recent years and survival isn’t about luck or a magic formula. There is no secret. It’s about showing up every single day with energy, visibility, determination and an unwavering passion for what you do. The statistics are sobering — over 40% of new retail businesses don’t make it past their first year. Costs continue to rise, tariffs are crippling for many independents and the pressure is relentless. At The Dressing Room, our focus has always remained the same: exceptional product, an incredible team and a beautiful environment that continues to evolve with our customer at the heart of it all. Retail isn’t easy… but honestly, where would the fun be if it was? A huge thank you to Spring Fair and Autumn Fair for inviting me to be part of the Love Letter to Retail Steering Group. It was such a pleasure to spend time with like-minded people sharing ideas, experiences and passion for an industry we all care so deeply about — topped off with the incredible Chimney Lift experience at Battersea Power Station. An inspiring day 🩷 @springautumnfair @batterseapwrstn

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Florals in full bloom 🌸 Which floral look is your favourite this season? Inspired by the magic of the Chelsea Flower Show, we're embracing dresses that feel like walking through an English garden. Soft silhouettes, bold botanical prints, and sunshine-ready elegance... the perfect way to bring a little romance into everyday style.

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THE RAILS LOOK BOOK Head over to our look book to shop Deryane’s looks! Which outfit are you loving the most?! We can’t possibly pick just 1 ☺️😍

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