The Dressing Room St Albans - Multi award winning women's fashion boutique

DERYANE’S SS26 BUYING REPORT Heading into a new season is always an uplifting time, time to think about updating our look for the months ahead. I started buying for SS26 back in June 2025, visiting showrooms and trade shows to get a full overview of the season ahead. I always start the season with an open mind about what I might find, I research the trends and colour stories in advance and it soon becomes clear what direction I will take the season in once I have viewed a handful of collections. Head to the link in our bio to read the full SS26 Buying Report and get some insider information as to what’s coming to The Dressing Room over the next few months!

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Did somebody say KKNEKKI? New limited edition Spring colours online now!! Plus your fave 8 Pack’s have been restocked 🥰💕 GO GO GO @kknekki @somewhereagency

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EXTRA 10% OFF SALE FOOTWEAR & ACCESSORIES Save an extra 10% on our sale footwear and accessories! If you’re shopping with us online use code EXTRA10 at the checkout 💞 Valid until Sunday 25th January at midnight

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Want to find out more about what we got up to with our Retune event? ✨ READ THE BLOG: RETUNE EVENT ✨ Head to the link in our bio to read the blog! Last week we had the joy of hosting a magical wellbeing session with Chaz Fliy, creative wellbeing coach. Together we explored mindfulness, breathwork, and meditation in a space that truly nurtured the mind and body Chaz created a grounding atmosphere with Transformative pink and green ambient lighting with cleansing scents, and our Skandinavisk candles. Wellbeing is a journey, not a one-time event. Gentle ways to carry the Retune feeling forward: • Begin your day with a mindful pause • Tune in to your body before your to-do list • Pick one small habit that supports you • Give yourself space for rest, creativity, and breath 📷 by @greghammondphotography @chazfliy

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NEW BRAND ALERT: FARM RIO ☀️ "Farm Rio, where do I start? I am super excited about this new brand launch as I have loved this brand from afar for quite some time. As I approached and planned my buying for SS26 I felt it was the perfect time to bring some vibrant escapism to The Dressing Room edit. I have cherry picked the Farm Rio collection in a way that feels truly ‘Dressing Room’ and I am certain that you guys will love it for Summer occasions, Holidays and everything in between. Take a look at some of the showroom pics from Paris, it was incredible" - Deryane To be notified when it lands, head to the link in our bio to sign up!

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Throwing it back to 2016... Looking back to 2016, ten years ago, it was a year of significant milestones for us here at The Dressing Room! From the fabulous Fashion Show at the Cathedral, to a a full redesign and extension of the shopfloor, to buying trips - it certainly was a busy year! It’s been ten years, but these moments haven’t lost their spark, swipe along to take a peek at our 2016. Do you remember any of these milestones?!

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