The Dressing Room St Albans - Multi award winning women's fashion boutique

Join Deryane as she talks through our latest arrivals on the shopfloor, with newness from @vanessabaronidesign, @naghedinyc and @deakudibalofficial Whether you’re shopping for gifts for a loved one, or yourself we have a range of gorgeous new collections! Keep watching for a sneak peek 👀

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KKNEKKI SHOP IN SHOP A pop of colour, a touch of texture, and a whole lot of fun! Join Deryane, Amee, Jenna and Maisie in curating their bespoke @kknekki bundles from our beautiful KKNEKKI Shop In Shop. Each set is perfectly tailored to their personal style! Whether you love soft neutrals, shimmering metallics or bold brights, there’s a KKNEKKI for every vibe and every occasion. These best-selling hair ties are as kind to your hair as they are stylish on your wrist. Come and visit us in store to create your own bundle! 💕 @somewhereagency @kknekki

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KKNEKKI POP UP Come visit us in-store and design your own unique Kknekki bundle! Choose colours that reflect your personality, whether you love bold brights, shimmering metallics, or soft neutrals, there’s a perfect mix waiting for you. @somewhereagency @kknekki

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KKNEKKI SHOP IN SHOP This week we are so excited to be launching our fabulous @kknekki Shop In Shop! It’s no secret that we are big fans of these iconic hair ties. We love the range of colours and they’re super gentle and keep your hair in place all day 🤍 Join us in store to create your own bespoke hair band bundle, plus shop the range of gifting options.. we are obsessed! @somewhereagency

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A huge thank you to Felicity Harris for inviting Deryane Tadd to join her on the @springautumnfair podcast: Retail Insights 🎙️ In this insightful episode, Deryane shares her 20-year journey in retail and the story behind The Dressing Room. She and Felicity discuss the evolution of independent retail, Deryane’s experience on Retail Makeover Mission, and how authenticity and community have shaped the success of her business. Deryane also opens up about some of the challenges we've faced along the way, including overcoming a cyber-attack and how resilience, creativity, and a deep love for retail have helped her continue to grow and innovate. Thank you again to Felicity and @springautumnfair  for hosting and for shining a light on the power of independent retail 💪🛍️ Head to the link in our bio to listen! @hyve_group

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BTS: LESCARF BUYING APPT Join Deryane at her @le.scarf buying appointment with Flora and Julia from the fabulous @jolene_agency 💓 Lots and lots of gorgeous scarves are coming very soon, so stay tuned 👀 P.S… how fabulous do they look on the new drops from @naghedinyc 🥰 a match made in heaven! Can you tell we are obsessed?

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