The Dressing Room St Albans - Multi award winning women's fashion boutique

I am so happy to add New Day Originals to my edit this season. This beautifully feminine brand is the brain child of Female Founder Finula Crowe. I first met Finula ‘Fin’ as a customer of The Dressing Room around 12 years ago when she came in with her sister who is a long time friend of The Dressing Room. So, when Fin introduced her collection to me at one of my buying appointments @the_brand_ambassadors_agency last August I couldn’t resist taking a closer look. The collection is feminine, playful yet sophisticated. Strawberries and lobsters adorn the dresses and tops with every detail thought through in how the pieces fit the female body and with a clear sustainability ethos. Fin couldn’t have been more accommodating when I asked if a particular style could be made in cotton poplin she made it happen just for The Dressing Room. This is a great example of how Supporting small businesses goes full circle, from the supplier, the agent, us the retailer through to you guys, our customers. And above all, I’m sure you’ll love the collection. The first pieces have gone live in store and online! Watch this space for details of when Fin will be in store to showcase more pieces soon… 🍓🍓🍓🦞🦞 🦞 @newdayoriginals

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FRIDAY FLOORWALK Jenna is back for another Friday floorwalk! Keep watching to see our fabulous and very spring like front section, our refreshed @essentielantwerp corner, newness from @haute_lamitie_official and more!! 🌸🌿✨

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MOTHER'S DAY GIFT GUIDE Swipe along to explore our Mother’s Day gifting guide! From colourful pieces by Roxanne Assoulin and thoughtful treats from CAHM, to the calming scents of Skandinavisk and the everyday comforts of Stripe & Stare, we’ve curated a selection of beautiful gifts perfect for celebrating the mother figures in your life. There’s something here they’re sure to love. 💐 Stuck for gift ideas? Look no further, our stylists are here to help hand pick the perfect present! Give us a call on 01727 853577 and we can help ❤️

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PINK CITY PRINTS We are big fans of @pink_city_prints here at The Dressing Room! This stunning brand features head turning designs, all of which are hand crafted in India 💞 Their designs are block printed which helps to make the colours pop 🌈 They’re the perfect pieces to inject some sunshine into your new season wardrobe ✨

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SPRING BRIGHTS Our shop floor has been turned into a spring paradise bursting full of new season goodies 🌸🌿 The front section features newness from @pink_city_prints, @americanvintage_officiel and @mosj_atelier The new front table is showcasing our wonderful new collection from @stellanovacopenhagen … we are obsessed!! Swipe along for a peek of the shop floor

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NEW BRAND ALERT: FLÒWZE Say hello to our newest footwear brand @flowze_italy Crafted in a family run factory in Italy, these incredibly comfortable sandals are made using a recycled rubber sole, and a super soft leather inner ☁️✨ Keep watching to see the drop!

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