The Dressing Room St Albans - Multi award winning women's fashion boutique

Jenna has worked her magic ✨ and merchandised our brand-new pieces from Roxanne Assoulin 💫 From her iconic Puffy Heart collection (forever a fave) to some gorgeous new arrivals we’re already obsessed with, these pieces are designed to make you smile. Roxanne Assoulin launched her eponymous brand after decades in the industry designing for big names such as Marc Jacobs and Oscar de la Renta. Her aesthetic is all about colour, optimism, and wearable everyday fun. We love her signature bold enamel beads, stackable bracelets, heart motifs, and clean silhouettes with a happy twist. Shop the whole collection via the link in our bio 💕 @roxanneassoulin

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HOLLY WILLOUGHBY x GRENSON We are VERY excited to announce that we will be stocking the fabulous @grensonshoes X @hollywilloughby collaboration!!!! These styles are exclusive to Grenson ... and now us! Stay tuned for more information, they'll be landing with us INCREDIBLY soon 😍😍😍    Photography by: @jongorriganphotography

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How to wear it: styling track pants up and down. The track pant is here to stay so let’s look at how we can wear them dressed up for a night out, styled for a smarter/chic look or dressed down for an elevated off duty look.

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No look is complete without stacks and stacks of Roxanne Assoulin! Deryane has teamed her new season @munthe Roger Shirt back with layers of the new collection from @roxanneassoulin for a match made in heaven.

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THE OUTERWEAR EDIT Winter’s calling, and we're answering... in style ❄️ From classic puffers to cosy faux furs, this Outerwear Edit proves you can never have too many coats! Which one will you be picking?! Head to the link in our bio to shop the edit.

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✨Merry Everything & Happy Always ✨ Our 2025 Christmas windows are here… From initial concept chats with Deryane and Charlotte through to the final result which was designed and planned by Charlotte, this year’s look takes inspiration from our Scandi-inspired refurbishment - think luxe minimalism, natural tones, and our signature pampas grass for a soft, festive feel. Beautifully installed by Charlotte and Charley, the display ties together all the elements from inside the store for a truly cohesive look. And a special thank you to Zoe for bringing the vision to life with our stunning door garland 🎄

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