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Storage and access of information
The storage of information, or access to information that is already stored, on user device such as accessing advertising identifiers and/or other device identifiers, and/or using cookies or similar technologies.
The collection and processing of information about user of a site to subsequently personalize advertising for them in other contexts, i.e. on other sites or apps, over time. Typically, the content of the site or app is used to make inferences about user interests, which inform future selections
Ad selection, reporting and delivery
The collection of information and combination with previously collected information, to select and deliver advertisements and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about user interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether they took any action related to the advertisement, including for example clicking an ad or making a purchase.
Content delivery, selection and reporting
The collection of information, and combination with previously collected information, to select and deliver content and to measure the delivery and effectiveness of such content. This includes using previously collected information about user interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether they took any action related to the content, including for example clicking on content.
The collection of information about user use of content, and combination with previously collected information, used to measure, understand, and report on user usage of content.