Lolly Laundry was founded by Kamilla Byriel in late 2007. Take a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite goods and then you have Lollys Laundry. A new Danish fashion brand is born. The ambition is to pamper you and add to your wardrobe with casual dresses and tops that can be toned up or down to suit the occasion. Silk, cotton, cashmere, leather and jersey in a detailed, luxurious style - Lollys Laundry is clothing that can be used as you want and you will want to wear it so often that it will always be in your laundry basket. The clothes are functional, elegant and timeless. The mission is to create a viable and strong brand based on nice quality collections that exudes understated luxury that everyone can afford.






