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Get 10% OFF YOUR FIRST ORDER* when you sign up to our mailing list.

You will receive your special discount code, plus weekly newsletters updating you on our newest collections and highlights of the hottest looks for the season.

You will also receive advanced notice of our amazing SALES and invitations to our exclusive mailing list EVENTS that we hold throughout the year, which involve great give aways, discounts and much more! So what are you waiting for?

* Excludes sale items

Bobi

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Designer

  • Drapers Inspiring Independants 2013 - Winner
  • Glamour Top 25 Shops You Need To Know 2012
  • Independant Best Online 50 Boutiques 2012
  • Vogue Best 100 Shops Outside London 2012
  • Stella 50 Best Boutiques Outside London
  • Drapers Inspiring Indies Independant 2012 - Finalist
  • Drapers Fashion Awards 2012 - Winner - Footwear
  • Winner Drapers Fashion Awards 2011 Womenswear Retailer of the Year
  • Winner Drapers Fashion Awards 2011 Independant Retailer of the Year
  • Drapers Awards 2009 - Winner - Womenswear Retailer of the Year
  • Drapers - The Dressing Room - Winner of the Best New Business 2006

In May 2006, Genexus launched Bobi an exclusive women’s sportswear collection with simple, slim fitting styles, unique fabrics and an array of brilliant color. Bobi the girl next door was growing up fast and furious in 2007, as designer Kara Lusardi sought to create a montage of perfectly fitted stylish dresses, novelty tops and bottoms, along with fashionable coordinates that make every women look and feel exquisite. A collection that is sensual by nature, yet always tasteful, exuding pure comfort in any environment for the b o b i girl. All this and more at an affordable price without sacrificing the quality of the brand. Being LA based Bobi has a strong celebrity following including Hilary Swank, Nicole Richie and Kim Kardashian.