Anni Lu was founded in 2013 by Helle Vestergaard Poulsen former creative director for a number of different Danish fashion magazines. Helle has created delicate handmade jewellery featuring 17 karat solid gold, 18 karat gold plated sterling silver, amazing sparkling crystals, seed beads and semi-precious stones combined to create beautiful intricate unique jewellery. A must have brand that has been worn by many celebrities and favoured by the fashion industry. All ANNI LU styles show Helle's passion for personal style, combing so many colours in many different ways. Signature pieces include the Fresh water pearl collection with combining the bold seed beads colour's and semi-precious collection.
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