Established in 2005 by retailer Deryane Tadd, the brand mix is always fresh, new and exciting. Trained stylists are available at all times to answer all of your online and instore fashion needs.
OUR SHOP - COVID POLICY
Over this past 18 months we have had to adapt and change our business to ensure we are covid secure, putting the protection and safety of our team at the forefront of every decision made.
With this in mind and with the changing government guidelines, I wanted to outline our covid policy from 19th July 2021 onwards…
To continue to ensure a safe and enjoyable shopping experience for you and for our team we have the following policy and procedures in place for your safety:
- Face coverings: whilst these are no longer obligatory, we would prefer that you continue to wear your face covering in store, particularly if you are in close contact with a member of our team.
- Hand Sanitising stations throughout the store.
- Social Distancing observed by our team and customers.
- The Dressing Room team shall be undertaking regular lateral flow testing.
- A Perspex screen at the till point.
- All touch points within the store will be cleaned regularly.
- Virtual Styling Appointments available for anyone unable or not ready to come out just yet.
*We are a lip reading friendly establishment. If you are deaf or hard of hearing, just let us know and we will lower our masks behind the till screen or at a distance that is safe to do so.
This list is not exhaustive and we will adapt as we go and as the guidelines evolve. If you have any specific questions or requests then please do let us know. Our store is spacious and open plan so there is plenty of room to enjoy your shopping experience. We look forward to seeing you soon!
Monday – Saturday 9.30am – 6pm.
Sunday 11am – 5pm.
Bank Holidays 11am – 5pm.
For any information please don't hesitate to call us on 01727 853577, or drop us an email for customer service via firstname.lastname@example.org or all other enquiries via email@example.com
The Dressing Room. 6-8 High Street, St Albans, Herts, AL3 4EL.
‘Perfect customer service mixed with strong business nous partnered by a precisely targeted brand mix has been The Dressing Room’s recipe for success. The passion and skill for the business from both Tadd and her staff is overwhelming and has inspired many others within the sector. Punching well above its weight in national magazine and newspaper coverage, the business has managed market-leading growth at a time when others struggle and is a shining star within its sector.’ Drapers Magazine.
In May 2005, Deryane established The Dressing Room, an independent boutique and website based in St Albans, Hertfordshire. In 2006, the business moved into larger premises on St Albans High Street and has since expanded 3 times in response to growth.
The Dressing Room website www.the-dressingroom.com was launched in 2010, bringing all of the boutique’s personality digitally for a worldwide consumer. The site includes key fashion content such as Styling Videos, the Lookbook, The Core Classics edit, collated by Deryane, plus a strong social media presence, to bring the Boutique experience at the click of a button, anywhere in the world.
Deryane is the sole buyer for The Dressing Room, having a distinct eye for up and coming designers and forward-thinking trends, she has sourced and stocks over 100 different brands from across the globe both in store and online. Described as a ‘mini department store’, with a mix of attainable and aspirational brands, The Dressing Room offers all categories for womenswear from British and Parisian labels, mixed with Scandinavian and LA collections to create the perfect chic wardrobe. Premium denim brands including J Brand and Paige which sit alongside clothing, accessories, footwear, jewellery, lingerie and lifestyle brands including Air & Grace, Lily and Lionel, Mercy Delta, Pyrus London, Ash, American Vintage, Hayley Menzies, to name just a few.
Deryane herself is extremely influential within the Fashion Retail Industry being named twice in the POWER LIST as one of the 100 most influential people in the Fashion Industry; invited to attend the House of Lords business reception; on the judging panel for Drapers Independent Awards; a part of the Red magazine panel of inspirational women and voted as an Everywoman Retail Ambassador.
The Dressing Room has become one of the UK's most respected independent retail businesses, with 6 Drapers awards to its name and is a regular in the top boutiques lists; featured in the Top 50 Independent Boutiques in Stella Magazine 2019, as well as being listed in Vogue, The Telegraph, The Independent, Glamour and Stylist magazine. This coverage and a vibrant social media presence secure The Dressing Room as a destination for shopping and styling, with many customers travelling far and wide to visit the independent boutique and expert team.
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