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Born out of love for vintage denim and its Americana roots , Current/Elliott respects the history of denim and its timelessness. A true visionary, CEO and Creative Director Serge Azria harmonizes new ideas with time-honored techniques. With its unique silhouettes, classic fits, and everlasting aesthetics, Current/Elliott delivers its customers more of what they have always loved – a distinct and timeless collection that promises to love and be loved for years to come. This super-hot denim label was created by LA-based stylists Emily Current and Meritt Elliott in 2008. Unable to find what they wanted to wear themselves, they started customizing vintage jeans with a contemporary spin. Each wash from loved to super loved is truly such and feels as though it has had a century's worth of wear. With fans including Sarah Jessica Parker and Nicole Richie, everyone is falling for Current/Elliott's unique appeal as a stylish alternative to a sea of 'dressy denim'.