About us
The Dressing Room is a multi award winning boutique and website mixing established with niche brands and local designers. The brand mix is fresh, new and exciting with a sleek, fashion focused website with 5 star boutique service.
The Dressing Room Biography
The Dressing Room was established in 2005 by buyer and retail expert Deryane Tadd, targeting fashion conscious 30 something’s. The Dressing Room has expanded 3 times in 7 years and is constantly evolving. Awarded Best New Business at the Drapers Fashion awards in 2006, The Dressing Room then went on to win Independent Womenswear Retailer of the Year at the Drapers Fashion Awards in 2009. Well respected in the Industry, Deryane joined a panel of industry big hitters as a Judge at the Prestigious Drapers Awards 2010.
In 2011 The Dressing Room were the proud winners of Two Drapers Awards for Womenswear Retailer of the Year and the coveted title of Independent Retailer of the Year!
What the judges said about The Dressing Room: ‘Perfect Customer service mixed with strong business nous partnered by a precisely targeted brand mix has been The Dressing Room’s recipe for success. The passion and skill for the business from both Tadd and her staff is overwhelming and has inspired many others within the sector. Punching well above its weight in national magazine and newspaper coverage, the business has managed market-leading growth at a time when others struggle and is a shining star within its sector. The judges were unanimous in voting The Dressing Room into first place, and saw the business as a great example of how indies can lead the way.’
Owner of The Dressing Room, Deryane Tadd said “'Winning the Drapers Womenswear Retailer of the Year award 2011 is an absolute honour especially against such amazing competitors. To also be awarded Drapers Independent Retailer of The Year 2011 is a dream. Myself and the team at The Dressing Room put our heart and soul into everything we do and I am incredibly proud that we have been recognised as leaders in this inspiring industry.'
Deryane Tadd scours the world for the latest must-have collections and labels, and premium denim brands sit alongside specialist short-order brands to ensure a fresh experience for shoppers every week.
This year the Dressing Room won Best Accessories Offer for Independents and Multiples at the Drapers Footwear & Accessory Awards 2012. The Dressing Room has also been listed in the top 50 Boutiques in the Sunday Telegraph's Stella Magazine.
This year the-dressingroom.com was selected as part of the Independents 50 Best Online Boutiques. The Dressing Room was also chosen as part of Vogues 100 Best Shops Outside of London and Glamour's 25 Top UK Shops You Need To Know.
Deryane was named in both the 2011 and 2012 POWER LIST of the 100 most influential people in the Fashion Industry. Described as a super-stylish blonde with razor sharp business skills, a keen eye for product and an exceptional understanding of her customer, Deryane is one of the most respected independent store owners in the industry. The Dressing Room is the store that every brand wants to get in to.
Deryane now also writes a regular freelance column for Drapers giving an insight into the world of independent retail and has recently been a key speaker at the UK’s leading Fashion Trade show – Pure London, and is a a Guest Speaker at various Industry conferences, giving advice and help to fellow retailers.
The Dressing Room has also been recognised by it's peers in the industry and was voted as the No.1 Inspiring Independent Business 2013. The Dressing Room. 6-8 High Street, St Albans, Herts. AL3 4EL.
