Denim Focus: Meet the Brands

Ever had that "no jeans fit me right!" moment? 

Finding the perfect pair of jeans can be a tough task, but we love nothing more than helping you do just that! It’s often hard to know what each brand has to offer, but all our stylists are denim specialists, having been trained directly from each of the brands so we know everything there is to know. Meet our premium denim brands and find your perfect pair.

J BRAND

Taking the fashion industry by storm, J Brand creates denim with an emphasis on both comfort and style. The first to initiate the skinny jean trend, J Brand is a go-to for denim with and fashion-forward edge. Renowned styles include the Houlihan and Anja for an alternative to traditional denim, as well as classic fits like the Maria high-rise or 811 mid-rise which is updated with original washes every season.

Paige Denim

A brand that knows how to create a pair of jeans to perfectly fit a woman, stemming from the fact that the founder Paige Adams-Geller used to be a denim fit model. The only female founder within the denim industry, she paves the way in creating jeans that are perfect for the feminine form. With core fits including the Verdugo mid-rise, Hoxton high-rise and Margot super high-rise, Paige Denim offers denim that will take you through from day to night.

AG Jeans

AG is a brand focused on being chic, sophisticated and classic. Founded by denim experts Yul Ku and Adriano Goldschmeid in 2000, the brand creates key fits including the Farrah skinny jeans, the Prima cigarette jeans and the Middi ankle jeans, so there’s the perfect pair for everyone. The entire process from concept and design to manufacturing and shipping is all done in house, and the brand is very eco-friendly, meaning you'll always have a pair of jeans made with a consience.

CURRENT/ELLIOTT

Created from a love of vintage denim, Current/Elliott is your go-to brand for the perfect true jeans, with traditional fabrics and washes. With vintage inspiration at the heart of the brand’s designs and known as the innovator of the Boyfriend Jean, Current/Elliott is a brand defined by authentic and classic denim. If you’re after the perfect casual jeans, look no further than the brand’s renowned Fling jeans!

Need the perfect pair?

Whatever the occasion, we'll be happy to help you find a pair of jeans that's perfect for you. Head over to our Style Me page to chat to us and ask any styling questions, or book a styling appointment!